WeChat in the global market similar products include the United States WhatsApp, Japan's Line and South Korea's KakaoTalk. Public data show that WhatsApp global monthly active users about 350 million, WeChat recently disclosed monthly active users has reached 270 million, approaching the former, Line and KakaoTalk did not disclose active user data.
But in fact, the current WeChat in the overseas market, the main flame opponents are not WhatsApp, but the product form is more similar to the Line. WeChat on-line time earlier than Line, but overseas promotion later than Line six months. WeChat first promotion is Hong Kong, in April 2012 began to promote the ground, in October began to promote television advertising. In contrast, Line parent company NHN began to develop a strategy based on Japan to develop markets outside of Korea, the end of 2011 quickly approaching Taiwan, Hong Kong and Thailand. The first round of promotion, Line relative to the initiative. Of course, because of WhatsApp's strong position in Hong Kong, WeChat and Line began to expand in Hong Kong is not smooth, but because of the earlier entry, as well as the impact of Japanese and Korean culture, Line in Taiwan and Thailand all the way down the wind, respectively, 17 million And 18 million users. Following Thailand, Line began to enter Southeast Asia in early 2012, quickly gained a lot of users with its "cute" image, and started in Europe in the second half of 2012, deploying South America, and WeChat started entering the two regions this year. WeChat's official said: "In some areas Line earlier entry does bring some opportunities, but WeChat marketing is not completely later than Line to promote overseas markets, such as WeChat into Malaysia, Indonesia and the Philippines, the actual time ahead of Line. Overseas promotion is a new challenge for WeChat, and it takes time to start preparations, and the current situation has begun to reverse in WeChat's ongoing promotion. It is reported that WeChat by increasing the publicity in Southeast Asia and key areas in Malaysia and Singapore WeChat users and application store ranking has surpassed Line; the first to enter the Line did not open up the region, such as: Italy, Turkey and other places, and received A large number of users; In addition, in Hong Kong and Malaysia's business cooperation industry is relatively smooth, WeChat and Hong Kong McDonald's, KFC, Domino pizza have a close cooperation, launched the electronic coupons.
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