Users on the network operating habits and interactive expectations, have their own unique mental model, and sometimes in real life is different. For example, in reality, we only need to look at the picture, hanging on the wall or in his hand. The Internet is first a hyperlink to the platform, followed by a display platform. So in addition to the picture above, is also given the link is expected. People expect it to become richer. Therefore, giving the picture more interactive content can directly enhance the user's interest for better user experience.
Two typical design ideas for interest are that the chart is better than the table, the table is better than the text, and the materialized design, including the copy of the object. It can be said that the more specific the object, the more people feel safe and cordial. And cordial and courteous, in line with the laws of physics, the operation of timely feedback, to meet the emotional needs of the design, can be interested in extra points. vice versa.
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Simply put, it is a can only be achieved before the original APP can achieve the effect and function. For example, some cool pages and transitions, some can directly and mobile phone hardware interaction, recording ah, shoot video ah, call the phone's gravity sensor ah, GPS ah and so on. Which in the previous web development, is unthinkable. There is too much room to imagine here. Imagine, with WeChat small program, you can develop a drop of taxi function. Using GPS, you can know where the driver, where the passengers. The program can arrange the driver to the nearest passenger. After the completion of the transaction, and then use the WeChat support interface to complete the payment. Of course, to simply achieve the function is not difficult, how to do the details and user experience, how can win in the fierce market competition. This is much more complicated than the technology itself. But at least WeChat marketing small program gave us this expectation. Another example is the use of mobile gravity sensor module, we can use HTML5 to develop some interesting little game, such as racing ah, play ah, and the like. WeChat small program to leather who's life? In the launch of small micro-program activities, WeChat founder Zhang Xiaolong said that we are not to become the application of the distribution platform, but hope that the WeChat to those excellent public numbers to provide better technology, so that they can give fans more Better service. But the words come back, WeChat small program if successful, WeChat itself is a super-APP platform, is an application distribution platform. Obviously, a lot of APP technology development company trouble, they can not be an APP development, it is necessary to price hundreds of thousands of lions big opening. Of course, they may also overnight, to micro-program development process. This difficulty is almost no.
First, what is the wechat applet?
In short, it is a function that can be implemented only by the APP before the implementation of the function. Use words to explain, that is to say with a small program, our phone in addition to WeChat, no longer need to install any app, everything we need to achieve the function, all can be achieved through a small program. For example, you go to a bus station, do not need to go to download app, direct scan on the two-dimensional code on the stop sign, you can see all the bus will be through the arrival time. For example, you walked into a cafe, found a very lovely cup, do not need to ask the clerk is where to buy, but directly picked up the cup, scan the bottom of the two-dimensional code, a key to buy tomorrow delivery Home to home For example, if you come home to find the coat is not careful dirty, then scan the coat on the cleaning label, directly to the needs and precautions linked to your nearest laundry, tomorrow morning to go out, the clothes hanging in the door, the next day After get off work you can see the clean clothes have been sent back. See here, presumably you and me was stunned by this idea for wechat marketing. How can we get the most fire gif for wechat marketing? Push reddit the most fire gif Do not have to find their own gif is the most roar, so you can set up an IFTTT organs. 1) open link gif by quietblue 2) Enter your own mailbox 3) waiting in the mailbox to receive those big hole gif chart it ~ E-mail collection frequency is about ten times a day, very high.
1, do the content, even if your writing is not good!
No matter which channel, content is the foundation, it is certain! The ability to master content creation helps to improve your sensitivity, presentation, and user needs, from title to title, and none is simple! Of course, 16 years of content is not just an article, more likely to be video Oh! Do the content, you have a foothold in the capital, and then you can carry out the second step 2, the whole channel to expand my refers to the whole channel is not bad street, but refers to the development of space! Such as today's headlines, qq public number, Baidu hundred, etc., because these channels may have one day on the burst, although there is no 13 years of WeChat Marketing of the outlet, but at least is a tidal ah! 3, do some activities to do activities is to lay the foundation, if your company does not have much financial support, you can also be a small activity practice, trial and error. The crowd gathered in the activities you can gather in your own group, and then related to the next one. WeChat in the global market similar products include the United States WhatsApp, Japan's Line and South Korea's KakaoTalk. Public data show that WhatsApp global monthly active users about 350 million, WeChat recently disclosed monthly active users has reached 270 million, approaching the former, Line and KakaoTalk did not disclose active user data.
But in fact, the current WeChat in the overseas market, the main flame opponents are not WhatsApp, but the product form is more similar to the Line. WeChat on-line time earlier than Line, but overseas promotion later than Line six months. WeChat first promotion is Hong Kong, in April 2012 began to promote the ground, in October began to promote television advertising. In contrast, Line parent company NHN began to develop a strategy based on Japan to develop markets outside of Korea, the end of 2011 quickly approaching Taiwan, Hong Kong and Thailand. The first round of promotion, Line relative to the initiative. Of course, because of WhatsApp's strong position in Hong Kong, WeChat and Line began to expand in Hong Kong is not smooth, but because of the earlier entry, as well as the impact of Japanese and Korean culture, Line in Taiwan and Thailand all the way down the wind, respectively, 17 million And 18 million users. Following Thailand, Line began to enter Southeast Asia in early 2012, quickly gained a lot of users with its "cute" image, and started in Europe in the second half of 2012, deploying South America, and WeChat started entering the two regions this year. WeChat's official said: "In some areas Line earlier entry does bring some opportunities, but WeChat marketing is not completely later than Line to promote overseas markets, such as WeChat into Malaysia, Indonesia and the Philippines, the actual time ahead of Line. Overseas promotion is a new challenge for WeChat, and it takes time to start preparations, and the current situation has begun to reverse in WeChat's ongoing promotion. It is reported that WeChat by increasing the publicity in Southeast Asia and key areas in Malaysia and Singapore WeChat users and application store ranking has surpassed Line; the first to enter the Line did not open up the region, such as: Italy, Turkey and other places, and received A large number of users; In addition, in Hong Kong and Malaysia's business cooperation industry is relatively smooth, WeChat and Hong Kong McDonald's, KFC, Domino pizza have a close cooperation, launched the electronic coupons. |